Three Brain Myths That Might Be Holding You Back

Brain Myth 1: We only use 10 percent of our brain capacity

In the 2011 film Limitless, Bradley Cooper plays a writer who is offered a new wonder drug called NZT-48 in the hope of accessing the entire one-hundred percent of his brain power. Hollywood this may be but the thread running through the film (that humans only ever access a tiny fraction of their brain power) is an enticing thought. A similar idea can be found in the 2014 film Lucy, starring Scarlett Johansson and Morgan Freeman, in which Freeman’s character suggests the humans only use ten percent of the brain’s capacity. Continue reading “Three Brain Myths That Might Be Holding You Back”

Learning From Pandora (And Cats)


I’m plagued by curiosity. This might sound like a strange confession, after all, curiosity is surely a vital component of being human; a blessing that leads to discovery and enlightenment, right? Well, tell that to Pandora (or that cat that met with an untimely demise). And a new study conducted by researchers at the University of Chicago Booth School of Business and the Wisconsin School of Business seem to support my need to be troubled by my behaviour. Continue reading “Learning From Pandora (And Cats)”

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